Hand-built wheels from Oregon, USA
Each wheel we hand-build at Rolf Prima starts with a carefully engineered design and the best materials and custom-spec parts. Then we beat the hell out of them.
Machine testing to ensure lasting durability. Aerodynamic testing to reduce drag. Field-testing by riders who might do a quarter-mile faster-than your old Oldsmobile Vista Cruiser.
You could say we thought the process through. But it's not just the process and materials. It's the people we go to work with every day in Eugene, Oregon.